Design + Product + Strategy
I design products that work for users, for businesses, and for the teams that ship them.
Over the past decade, I've led design across healthcare technology, enterprise software, workforce tools, and consumer products. The common thread isn't industry, it's outcomes: enrollment rates that move, compliance numbers that hold, platforms that scale from hundreds to thousands of users.
In an AI-augmented world, design is less about production and more about judgment. Identifying which problems actually matter. Structuring solutions that cross functional boundaries. Making sure what gets built is what should get built. I bring deep product intuition, a decade of execution, and the strategic fluency to work at the level where decisions happen.
Clinical Trials & Healthcare Tech
Lead designer on award-winning patient companion app that achieved 95% compliance rates and retained over 1,000 patients within studies. Won SCOPE's Participant Engagement Award 2023 and Best of Show 2023. Nominated for Prix Galien UK Best Digital Health Solution. Designed site admin portal now supporting 4,200+ sites globally, processing 480,000 patients annually. Established design systems that enabled rapid deployment of patient apps across multiple therapeutic areas.
FireSync Apps
Workforce Management
Designed suite of apps serving LA County firefighters across three operational contexts. FireSync CAL manages station life—scheduling, coordination, and the logistics of 24/48 shift rotations. FireSync OPS supports field operations with real-time data and reference materials for active situations. FireSync EMS provides paramedic-specific tools and protocols. Also designed the admin system for department staff to maintain content across all three apps.
Professional Credentials
PIACET
Designed credential management app for medical professionals navigating license renewals, certifications, and compliance tracking. Led complete product design from user research through high-fidelity UI. Created application architecture mapping all user flows and dependencies, informing both development roadmap and go-to-market positioning.
Enterprise Software
StratoQ
Designed B2B product integrating Google Drive with office printer ecosystems. Delivered complete UX and UI within four weeks, navigating hardware constraints across multiple copier brands and screen sizes. Created design system and style guide that enabled accurate developer implementation.
Mobile App Redesign
PrankDial
Redesigned Android app from utility to content-forward entertainment platform. Diagnosed friction points in monetization flow - prank creation, token purchasing, authentication - and restructured the experience around engagement rather than transactions. Work contributed to improved retention and conversion metrics post-launch.
What I Do
Product Design
Design Strategy
Systems Thinking
End-to-End Product Thinking
Design Systems
Regulated Environments
Problem Framing
Let's Work Together
Design + Product + Strategy
I design products that work for users, for businesses, and for the teams that ship them.
Over the past decade, I've led design across healthcare technology, enterprise software, workforce tools, and consumer products. The common thread isn't industry, it's outcomes: enrollment rates that move, compliance numbers that hold, platforms that scale from hundreds to thousands of users.
In an AI-augmented world, design is less about production and more about judgment. Identifying which problems actually matter. Structuring solutions that cross functional boundaries. Making sure what gets built is what should get built. I bring deep product intuition, a decade of execution, and the strategic fluency to work at the level where decisions happen.
Clinical Trials & Healthcare Tech
Lead designer on award-winning patient companion app that achieved 95% compliance rates and retained over 1,000 patients within studies. Won SCOPE's Participant Engagement Award 2023 and Best of Show 2023. Nominated for Prix Galien UK Best Digital Health Solution. Designed site admin portal now supporting 4,200+ sites globally, processing 480,000 patients annually. Established design systems that enabled rapid deployment of patient apps across multiple therapeutic areas.
FireSync Apps
Workforce Management
Designed suite of apps serving LA County firefighters across three operational contexts. FireSync CAL manages station life—scheduling, coordination, and the logistics of 24/48 shift rotations. FireSync OPS supports field operations with real-time data and reference materials for active situations. FireSync EMS provides paramedic-specific tools and protocols. Also designed the admin system for department staff to maintain content across all three apps.
Professional Credentials
PIACET
Designed credential management app for medical professionals navigating license renewals, certifications, and compliance tracking. Led complete product design from user research through high-fidelity UI. Created application architecture mapping all user flows and dependencies, informing both development roadmap and go-to-market positioning.
Enterprise Software
StratoQ
Designed B2B product integrating Google Drive with office printer ecosystems. Delivered complete UX and UI within four weeks, navigating hardware constraints across multiple copier brands and screen sizes. Created design system and style guide that enabled accurate developer implementation.
Mobile App Redesign
PrankDial
Redesigned Android app from utility to content-forward entertainment platform. Diagnosed friction points in monetization flow - prank creation, token purchasing, authentication - and restructured the experience around engagement rather than transactions. Work contributed to improved retention and conversion metrics post-launch.
What I Do
Product Design
Design Strategy
Systems Thinking
End-to-End Product Thinking
Design Systems
Regulated Environments
Problem Framing
Let's Work Together
Design + Product + Strategy
I design products that work for users, for businesses, and for the teams that ship them.
Over the past decade, I've led design across healthcare technology, enterprise software, workforce tools, and consumer products. The common thread isn't industry, it's outcomes: enrollment rates that move, compliance numbers that hold, platforms that scale from hundreds to thousands of users.
In an AI-augmented world, design is less about production and more about judgment. Identifying which problems actually matter. Structuring solutions that cross functional boundaries. Making sure what gets built is what should get built. I bring deep product intuition, a decade of execution, and the strategic fluency to work at the level where decisions happen.
Clinical Trials & Healthcare Tech
Lead designer on award-winning patient companion app that achieved 95% compliance rates and retained over 1,000 patients within studies. Won SCOPE's Participant Engagement Award 2023 and Best of Show 2023. Nominated for Prix Galien UK Best Digital Health Solution. Designed site admin portal now supporting 4,200+ sites globally, processing 480,000 patients annually. Established design systems that enabled rapid deployment of patient apps across multiple therapeutic areas.
FireSync Apps
Workforce Management
Designed suite of apps serving LA County firefighters across three operational contexts. FireSync CAL manages station life—scheduling, coordination, and the logistics of 24/48 shift rotations. FireSync OPS supports field operations with real-time data and reference materials for active situations. FireSync EMS provides paramedic-specific tools and protocols. Also designed the admin system for department staff to maintain content across all three apps.
Professional Credentials
PIACET
Designed credential management app for medical professionals navigating license renewals, certifications, and compliance tracking. Led complete product design from user research through high-fidelity UI. Created application architecture mapping all user flows and dependencies, informing both development roadmap and go-to-market positioning.
Enterprise Software
StratoQ
Designed B2B product integrating Google Drive with office printer ecosystems. Delivered complete UX and UI within four weeks, navigating hardware constraints across multiple copier brands and screen sizes. Created design system and style guide that enabled accurate developer implementation.
Mobile App Redesign
PrankDial
Redesigned Android app from utility to content-forward entertainment platform. Diagnosed friction points in monetization flow - prank creation, token purchasing, authentication - and restructured the experience around engagement rather than transactions. Work contributed to improved retention and conversion metrics post-launch.
What I Do
Product Design
Design Strategy
Systems Thinking
End-to-End Product Thinking
Design Systems
Regulated Environments
Problem Framing
Let's Work Together